About & FAQ

The Petal Press was created by me, Erinna Ford.

I have always had an appreciation and love for colour, especially for pencils organised into the correct rainbow order. Growing up in the Pilbara region of northern Western Australia, and then later in the forests of Perth hills, I was surrounded by the amazing diversity of colour and unique wildflowers of these areas. 

Photography was something I picked up in high school, mainly because my older brother was doing it and it looked like fun. My love for it grew, and I continued to study photography at university and went on to launch Erinna Imagery, photographing portraits and events; weddings were always fun, especially all the beautiful sparkly details.

My life took a bit of detour in my early 20s, when I was diagnosed with cancer and went through years of treatment to deal with multiple relapses. Photographing nature had always been a fun pastime, but during this period it really helped to ground and distract me from, well, everything and remind me of the beauty in the world.

And so the love and appreciation for nature remains (and so do I!), and I have finally launched The Petal Press print store. My hope is that my prints will bring colour and light into your home or office, and it will help remind you of the brightness and beauty that exists, if we just pause, and breathe, and look to nature's details.

Frequently Asked Questions

All prices listed on the website are in Australian Dollars (AUD).

© Photographs remain the copyright of The Petal Press [Erinna Ford] and may not be reproduced in any way. Purchasing a print also does not give you the right to copy. 

Shipping costs.

Within Australia: free shipping for orders above $100. A flat fee of $5 for standard shipping or $10 for express applies to orders under $100. (Given current long delays for standard postage delivery out of WA, I recommend choosing express)

International: standard shipping is available for a flat fee of $20. For express or courier options, please get in contact for a quote prior to ordering.

Full shipping information here.

What are the different paper types?

Large prints come in two options:

  • Fine art paper, which is smooth and has no shine.
  • Metallic papers are high gloss and have a metallic sheen.

Small prints are currently only available on Fine Art paper.
All paper is professional archival photographic stock. 

Handling your prints

Small prints, A4 and A3, come packaged flat with a sturdy backing board within a display sleeve. Large prints, above 40x60cm, will come rolled with tissue, within a postage tube.

Please be very careful when removing prints from their packaging. For rolled prints, gentle remove it from the tube, let gravity help to unroll it, and then lay on a clean dry flat surface.

Fingerprints can leave permanent marks especially on metallic paper so, if you must handle it, do so wearing cotton gloves and touching the white border. If possible, it is safest to take your print, still in the mailing tube, directly to a framer and let them do it. 

The colours of my product look slightly different to that on screen?

All products are quality checked before they are sent. However, while every effort has been made to reproduce colour accurately, due to variables beyond our control (your monitor settings, ambient light, printer calibration, paper tone etc), there may be slight difference between how images appear on screen and when printed (we hope the prints exceed your expectations!).  

You will also notice a difference between the same image printed on different paper stock, such as a large print and a greeting card - while every effort has been made to match them, it is the nature of different printing processes.

I found an error with a plant name/description...

While every effort is made to identify and describe plants correctly, using a variety of legitimate resources, please remember that I am a photographer with a love for nature; I am not a botanist. Therefore, if you find an error or have useful information for any plant shown, I would welcome your informed feedback.

Where are your images printed?

All prints, greeting cards and calendars are proudly Australian made, using eco-friendly processes and products wherever possible.

I cant find the image that I want...

New images are released regularly throughout the year, so I recommend you join up to our newsletter to be the first to know (use the signup box in the footer).

For special commercial requests, please get in touch if you cant find what you're looking for, and I can search my image library and provide a quote.

Do you offer custom orders?

Prints are available in a range of different sizes, including larger prints, on different materials including canvas, metal and perspex, and framing is also available. Additionally, custom greeting cards are available for commercial clients. Please get in touch to discuss your requirements.

What are my framing options?

Whether you choose ready-made or custom framing, I like to use a larger frame and include a matboard; metallic prints, with their high gloss finish, may stick to the glass without one. Art prints don't have this concern and can be displayed edge-to-edge in a frame without a matboard (but look good either way).

Ready-made frames: the print sizes on offer have been chosen because ready-made frames are readily available for them, with or without a matboard (for example: a 40x60cm print would fit nicely with a 10cm matboard into a 50x70cm frame.)

Visit a framer: I highly recommend visiting your local framer to see the plethora of options available to you. I like simple framing so as to not distract from the colours of the image; but framers can guide you to what suits the image and your home decor. There are also several online framing stores available, where you can choose from standard framing options and have it delivered to your home. Framers are also where you can order matboards for your frames. 

Custom frames: I am more than happy to organise framing for you. Please contact me for your options and a quote (additional framing and postage costs will apply; pickup from North Perth is available).


View the returns and refund policy here